When I graduated high school in the late 90s, I was just as confused as most teenagers. I didn’t know what I wanted to do with my life. My mom, however, had a strong opinion “Computers are the future.” So off I went into IT and networking.

I studied business, systems, and networking, but by the time I graduated, the dot-com bubble had burst. Jobs were scarce. So instead of waiting for an opportunity to land in my lap, I created one. I started my first company, EZ IT Solutions, a smorgasbord of tech services.

One day I’d be setting up a rich guy’s home computer network, the next I’d be building a website for a small business, or designing nightclub e-vites that helped sell out parties. It wasn’t a well-oiled business, honestly; it felt more like a hobby. I underpriced myself constantly because I didn’t know how to run a real company yet.

But I loved solving problems and helping people.

That part came naturally.

The Corporate Wake-Up Call

Eventually, I made my way into corporate IT. And almost immediately, I knew this was not my thing. I’d look around and see colleagues who had been in the same role for 10+ years, waiting for the next performance review or company reorg. That life didn’t appeal to me.

I wasn’t passionate about configuring servers or troubleshooting networks. The truth is, all of my digital marketing and online experience up until then had been self-taught, and that’s where my real excitement was.

Taking a Leap into SaaS

So when a friend invited me to join his SaaS startup, I jumped in. That leap changed everything.

At this company, I wore every hat, operations, marketing, sales, product development, and automation. We built multiple SaaS startups and digital marketing tools and grew into a million-dollar business.

What hooked me wasn’t just the business growth. It was watching a product idea turn into reality, seeing users adopt it, talking to customers, supporting them, and hearing their success stories.

That’s when I realized: I love building products and solving problems for people.

Founding ZigiMedia

When that partnership ended, I took all the lessons I’d learned and founded ZigiMedia (a digital marketing agency) in 2016.

At first, it was rough. I worked with anyone who would give me a chance, auto mechanics, real estate agents, small local businesses.

Then, by chance, I reconnected with someone from my old circles who had become a leader in the health and wellness space. That connection opened a door to her community, and ZigiMedia found its niche.

Fast forward to today: ZigiMedia has partnered with over 400 health and wellness professionals, managing millions in ad spend and driving tens of millions in revenue. We’ve become specialists in lead generation, high-converting funnels, product launches, direct response marketing, and marketing automation, backed by a strong tech foundation. Most importantly, we’ve been able to support practitioners who are changing lives every day.

The Problem We Couldn’t Ignore

We kept running into the same wall: health professionals struggle with lead generation, and the tech behind it.

Many didn’t have lead magnets at all, or they leaned on old-school PDFs. Those take forever to design, are clunky to deploy, and often have low engagement.

Health practitioners needed a simple, interactive way to capture leads and move people into the right next step, booking a discovery call, joining a program, or buying a product, without wrestling with tech every step of the way.

That’s where the idea for LeadCalculators was born.

Why LeadCalculators

LeadCalculators is built to help health and wellness professionals do what they do best, help people. By giving practitioners interactive calculators they can embed on their sites, blogs, or landing pages, we make it easy to engage visitors, capture leads, and start meaningful conversations.

This isn’t just another marketing tool. For me, it’s the culmination of two decades of lessons, scrappy IT hustles, SaaS successes, agency wins, and the privilege of serving hundreds of health professionals.

And it’s my way of giving back. My vision is simple: support health and wellness practitioners in generating more leads so they can help more people. One lead at a time, we can build a healthier world.